Murketing Pabst Blue Ribbon Beer

In this “Journey into Beer” (Beer America) segment, we speak with Robert Walker, New York Times Magazine “Consumed” columnist. He is also author the book, “Buying In”, The Secreet Dialogue Between What We Buy and Who We Are, Random House, 2008.

In it he writes of “murketing”, a practice that blends the terms of murky and marketing and reflects our changing cultural landscape.

One story he tells in the book is that of Pabst Blue Ribbon Beer, an old-time brand that suddenly found itself re-invented for reasons it’s corporate marketing suits at first did not understand. Rob Walker shares that Pabst story with us and just what it might mean in the bigger scheme of things.


At:
http://conversationsontheroad.com/ (Access October, 2008)