Monday, May 23, 2011

Podcast: Can a Ballclub’s Record Justify Its Beer Prices?

In an ideal world, beer prices at the ballpark would be based solely on the quality of the team. Only the very best ball clubs would jack up the prices, while the mediocre teams would offer bargains … and the Washington Nationals would give beer away for free. Regrettably, we don’t live in an ideal world.

According to data collected by Team Marketing Report, beer prices vary dramatically among big-league teams.

We speak with John Greenberg of the Team Marketing Report about the realtionship between baseball and beer and the business of brews and ball.

At: http://conversationsontheroad.podbus.com/?p=585

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